The impact and benefits of being local

iStock 000069872299 XXXLarge

Do you know where your food comes from? Do the terms ‘sustainable farming’ or ‘ethically and responsibly sourced’ mean anything to you? Do your customers care about any of this, or is price the most important thing to them?

Over the past decade the food and agriculture industry has undergone major change. That’s no surprise considering the impact of rapid population growth on agricultural land use, the rising cost of food production, climate change, and the shifting geo-political landscape.

Concurrent with such widespread change in the food and agriculture industry has been a rising consumer desire to know where food comes from. While the popular Australian Made campaign and the instantly recognisable Australian Made, Australian Grown logo has been used by Australian brands for more than 30 years, it wasn’t until July, 2016 that Country of Origin labelling requirements in Australia were formalised. The Australian Government gave businesses two years to change their food labels to comply with the new labelling regulations, which became mandatory on July 1, 2018.

At Bakers Maison we understand the benefits of sourcing and utilising local products in crafting our selection of quality breads, pastries and sweets, and the positive impact doing so has for our customers.

What are the benefits of sourcing local products?

Wherever possible, we source our ingredients from quality Australian suppliers. Unfortunately, some products require a specific quality ingredient to make One such example is our famous croissants, where we use high quality New Zealand butter to get that perfect golden, flaky pastry.

Buying local offers several advantages for Bakers Maison customers, as outlined below.

  • Costs: While buying locally may cost more up front in some cases, doing so can offer legitimate return on investment through increased revenue. A Nielsen study found that of the 33% of Millennials (aged 21-34) who believe healthy attributes are important, 29% are “very willing” to pay more for food items they perceive to be healthy and sustainably sourced. And the figures are similar across Generation Z (under 20) and Generation X (35 to 49). Demonstrating a commitment to local sourcing can attract customers who may not have considered your business. Dealing with local suppliers will also shorten your supply chain reduce logistics costs.
  • Locally sourced food adds interest to menus: Adding local flavor to your menu can really appeal to customers and make their dining experience more memorable. It connects customers with their food, your restaurant and begins to tell a story. According to the National Restaurant Association, 57 percent of adults say that they look for restaurants that serve locally sourced food when dining out, while 45 percent say an important factor is the availability of organic or environmentally friendly food.
  • Safer food supply: Food grown overseas poses a greater risk of being compromised due to the greater distance it travels to get to the consumer. Local producers are also required to adhere to stringent local food transportation rules and regulations that overseas suppliers aren’t. Also, because local food doesn’t have to go through all of that travel or need all those preservatives, it’s often healthier for consumers, much better for the environment and helps create a smaller carbon footprint for businesses.

At Bakers Maison we take great pride in the fact that all the products we make are made in Australia and we use mainly locally sourced ingredients to craft our range of French style breads, pastries and sweets. Many of our products are made with over 90% locally sourced and produced ingredients, meaning not only are they of the highest quality, but also that we are supporting Australian businesses and the Australian economy.

Read more about our high standards and our commitment to delivering high quality products. If you would like to find out more information regarding our products and practices and sourcing standards, reach out to us on 02 8707 7777, or complete our Online Enquiry Form and we will be in touch.

Digging deeper into Country of Origin labelling
The importance of special dietary menus