The Bread Board

The Bread Board

Millennials are Demanding More

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Australia’s Millennial generation is fast gaining a reputation as a cohort that is demanding more from society, government and itself, and companies like Bakers Maison, a leading bakery supplier, is sitting up and taking notice.

There are some conjecture about the exact years the Millennial generation spans, but most agree it includes people born from the early 1980s to early 2000s, who are currently aged from 18 to late 30s. This cohort of the Australian population is expected to grow over the next 10 years by 17 per cent, from 7.2 million people in 2016 to 8.3 million people in 2026, according to the Australian Bureau of Statistics.

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For The Love Of Bread

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People and bread, a beautiful love story that has been going on for years. Bread occupies a predominant place on our tables, it is even inseparable from our daily lives as of 1 in 2 Australians confesses not to be able to do without it. 

95% of consumers are satisfied with the bread they buy, so no way to do without it. It must be said that there is a wide variety of bread, so it is difficult to resist and in fact, Australians have consumed 8 different types of bread over the last 3 months.

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Bread - Friend or Foe?

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Mixed messages are noticed when asked about the role of bread and its nutritional benefits. This is the result of a new study by the CSA (Consumer Science & Analytics) Institute that shows a strong ignorance of the population about the nutritional contributions and realities of bread. The bread observatory warns of the perverse effects of this perception, which could lead Australians to substitute breads, for more high in fat products and less rich nutrients.

Knowledge of the nutritional properties of bread:

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Rise of the Croissant

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In typical French tradition, a day's old croissant is more often than not turned into a brand new sugared almond croissant by adding a layer of frangipane, sprinkling with confectioner's sugar, and re-baked.  

This tradition and the excitement of on-the-go consumers have pushed Bakers Maison to developed a Croissant range that caters to the markets ongoing love and need of “fast food” with a French twist.

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Being Transparent

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Successive food scandals have undermined consumer confidence. Now suspicious, customers are expecting from their food suppliers exemplary and honest responses.

The questioning is not new. Australians began to wonder about the content of their plate for the past couple of years. Their questions have continued to grow. What is new in the recipe? is it organic? is it made from imported ingredients? and the list goes on.

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